After 4 hours and 37 minutes, the team finally decided on a font style for the new logo.
The font was a compromise between "Futura Bold" and "Arial Black", with a slight inclination towards the former.
Decision 1: The color scheme will be a combination of burnt orange and burnt red. Anything else would be too boring.
The team was on the brink of a collective nervous breakdown, but the coffee machine was still stocked.
For those who are curious, the next meeting will be in 2 weeks, when we will discuss the color scheme for the new logo's alternate version.
Want to know more about the meetings that led up to this one? Click here.